En nous appuyant sur un solide héritage de près de 150 ans, nous ouvrons la voie pour réimaginer et améliorer la vie au quotidien. Aujourd'hui et pour les générations à venir. Grâce à des marques et des technologies innovantes et durables, et grâce à nos équipes dans le monde entier. Henkel détient des positions de leader dans les activités industrielles et grand public : Notre portefeuille comprend des produits de soins capillaires, des cosmétiques, des lessives, des adoucissant ainsi que des adhésifs, des produits d'étanchéité et des revêtements fonctionnels renommés.
Market Strategy Manager - IMEA
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About this Position
The Marketing Strategy Manager serves as the central orchestration point for driving a sustainable, high-growth agenda across the IMEA region. The role owns the regional growth engine by translating fragmented market signals into clear strategic priorities, scalable business models, and aligned global roadmaps. It enables regional and global leadership to make high-impact, data-backed decisions in a highly diverse & competitive market.
What you´ll do
Key Responsibilities:
• Develop and maintain a dynamic opportunity heatmap across countries, segments, applications, and customer types to identify high-value growth pockets. Establish emerging & future trends.
• Design and validate innovative go-to-market (GTM) models (direct, distributor, partner-led, digital, service-led) through structured pilots and test-and-scale frameworks. Help create highly effective customer activation & channel motivation programs with clear ROI, which can be scaled across regions.
• Build and manage a strategic growth portfolio with clear business cases, investment hypotheses, KPIs, and stage-gate governance. Drive strategic NPI, cost chase projects.
• Identify and shape M&A pipeline opportunities by defining strategic gaps, adjacencies, screening targets, and developing investment theses aligned with growth priorities.
• Act to influence global portfolio, innovation, pricing, and capability decisions giving priority to local market scenarios and operating plans.
• Establish a structured governance cadence (monthly, quarterly, annual) to drive alignment between local execution and regional & global strategy.
Strategic Impact:
• Enables fact-based decision making for regional and global leadership teams.
• Creates a unified growth roadmap across highly fragmented and diverse markets.
• Drives prioritization of investments based on opportunity, ability to win, and strategic fit.
• Converts insights into scalable business outcomes through disciplined execution frameworks.
Influence & Collaboration Model:
• Operates without direct reporting lines, influencing cross-functional teams across field-sales, marketing, product development, AO, technical support, commercial, and regional & global leadership.
• Aligns stakeholders through structured communication, data-backed insights, and clearly defined decision agendas.
• Mobilizes teams around common growth priorities by integrating strategy with execution.
Overall Role Positioning:
This is a highly complex, high-impact role positioned at the intersection of strategy, execution, and leadership decision-making. It functions as a critical growth accelerator for the region by transforming market complexity into structured choices, influencing multiple functions, and ensuring that investments translate into sustainable and scalable growth outcomes.
What makes you a good fit
- Strategic marketing professional with minimum 7 years of experience in growth strategy, business planning, market intelligence, portfolio management, or commercial excellence, preferably in B2B/industrial sectors.
- Strong ability to translate market insights into actionable growth strategies, develop business cases, drive GTM initiatives, and influence cross-functional stakeholders in a matrix organization.
- B.Tech is mandatory; MBA from a reputed institute is preferred.
- Candidates should demonstrate strong analytical, problem-solving, and leadership capabilities with exposure to regional or global business environments.
Some perks of joining Henkel
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Best-in-class Group Medical Insurance policy covering employee, spouse and up to 2 children
- Competitive accident and term life policies for up to 3 times annual gross salary
- Progressive OPD policy of INR 30,000 for employee, spouse and up to 2 children
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 26100321
Job Locations: India, Maharashtra, Navi Mumbai
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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À propos de Henkel
FAQ
Plusieurs postes m'intéressent. Puis-je déposer plusieurs candidatures en même temps?
Oui – il vous suffit de compléter votre profil en ligne. Vous pourrez ensuite postuler pour plusieurs postes.
L'offre est en anglais, dois-je postuler en anglais?
Oui, s'il vous plaît. Henkel étant un groupe international, vous travaillerez avec des collègues issus du monde entier et l'anglais est donc la langue officielle de notre entreprise. En règle générale, il est conseillé de postuler dans la langue de l'offre.
Pendant le processus, suis-je informé du statut de ma candidature?
Chaque poste à pourvoir est unique, et mener à bien le processus est important pour vous comme pour nous. Nous voulons être sûrs que nous travaillerons bien ensemble. Nous fournirons des retours aux candidats tout au long du processus.
Les employés peuvent-ils passer d'une branche/d'un pays à l'autre?
Oui, c'est même une caractéristique de Henkel: nos employés sont polyvalents et mobiles. Cela contribue à la grande réussite mondiale de notre entreprise.
Notre philosophie « Triple deux » va dans ce sens: vous pourrez acquérir une expérience dans au moins deux fonctions, deux pays différents et deux secteurs d'activités. Nous appliquons cette philosophie car nous pensons qu'occuper différents postes, dans différents domaines et dans nos différentes branches est bénéfique pour votre évolution personnelle et vous permet de mieux comprendre Henkel en tant qu'entreprise mondiale.
Vous trouverez ici des informations complémentaires sur nos programmes de formation.
Quels documents dois-joindre à ma candidature?
Les plus importants sont votre C.V. et vos diplômes. Notre système de candidature en ligne vous permet de créer un profil unique par lequel vous pouvez nous montrer que vous êtes le candidat idéal.
Merci de nous envoyer tous les documents nécessaires à votre candidature (rapports de stage, diplômes, relevés de notes, etc.) sous forme de fichier PDF.