Head of Market Strategy ACM APAC

Adhesive Technologies Strategy / Business Development Marketing China, Shanghai, Shanghai Full Time Regular
Apply for this role
china-brandbar-1090x158

About this position

About this Position

  • The Head of Market Strategy APAC drives the development and execution of regional market strategy by translating market, competitive, and customer insights into actionable growth initiatives. This role bridges local market needs with regional strategy, shaping innovation pipelines, go-to-market approaches, and sales enablement to deliver measurable business impact across APAC. As a people leader, the role builds and develops a high-performing team aligned with the regional business agenda. 

What you´ll do

  • Identify and align prioritized markets in APAC and develop strategic market development plans to drive regional growth.
  • Lead the APAC Market Strategy team in monitoring and analyzing regional market trends, competitive dynamics, customer insights, and emerging technologies, leveraging both internal and external sources to inform strategic decision-making.
  • Assess and validate market opportunities based on ability to win, translating insights into the innovation pipeline and actionable go-to-market assets, including industry, target device, and application mapping, to enable regional sales effectiveness.
  • Develop compelling value propositions and customer-focused selling stories for hero applications to accelerate sales engagement and expand market penetration.
  • Develop aggregated regional execution plans, in collaboration with the Global Market Strategy teams, with a focus on both cross-regional and regionally prioritized markets.
  • Establish cross-functional market squads for prioritized markets, lead the alignment and synchronization of regional execution plans, and partner closely with Business Development Manager, Marketing & Customer
  • Activation, Application Engineer, Channel, and Sales teams to ensure effective, consistent, and impactful execution.
  • Bridge local market insights with global strategy by incorporating critical customer feedback and turning global initiatives into measurable regional impact.
  • Set clear team objectives, KPIs, and performance expectations aligned with the APAC business agenda.
  • Lead, motivate, and develop a high-performing team, monitoring progress, coaching for improvement, and driving accountability.

What makes you a good fit

  • Degree in Business, Marketing, Engineering, Strategy, or related fields.
  • Fluent in English, both written and spoken. Additional languages are a plus.
  • Minimum 10 years of relevant experience in market development, strategy, or leadership roles, preferably in B2B; international experience is a plus.
  • Strong market knowledge with the ability to translate customer insights into actionable business strategies.
  • Demonstrated business acumen and strategic thinking, with the ability to challenge the status quo.
  • Excellent communication, interpersonal, and collaboration skills to work effectively across functions and geographies.
  • Proven leadership skills: ability to set direction, motivate teams, and drive accountability.
  • Self-starter with a results-driven mindset and strong project ownership.
  • Highly organized with the ability to manage multiple initiatives simultaneously.
  • Proven experience in market strategy roles; prior experience at a consulting firm is a strong plus.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26092997

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

À propos de Henkel

En nous appuyant sur un solide héritage de près de 150 ans, nous ouvrons la voie pour réimaginer et améliorer la vie au quotidien. Aujourd'hui et pour les générations à venir. Grâce à des marques et des technologies innovantes et durables, et grâce à nos équipes dans le monde entier. Henkel détient des positions de leader dans les activités industrielles et grand public : Notre portefeuille comprend des produits de soins capillaires, des cosmétiques, des lessives, des adoucissant ainsi que des adhésifs, des produits d'étanchéité et des revêtements fonctionnels renommés.

YouTube Thumbnail Shaped by pioneering spirit: We are Henkel. (Thumbnail)

FAQ

Oui – il vous suffit de compléter votre profil en ligne. Vous pourrez ensuite postuler pour plusieurs postes.

Oui, s'il vous plaît. Henkel étant un groupe international, vous travaillerez avec des collègues issus du monde entier et l'anglais est donc la langue officielle de notre entreprise. En règle générale, il est conseillé de postuler dans la langue de l'offre.

Chaque poste à pourvoir est unique, et mener à bien le processus est important pour vous comme pour nous. Nous voulons être sûrs que nous travaillerons bien ensemble. Nous fournirons des retours aux candidats tout au long du processus.

Oui, c'est même une caractéristique de Henkel: nos employés sont polyvalents et mobiles. Cela contribue à la grande réussite mondiale de notre entreprise.
Notre philosophie « Triple deux » va dans ce sens: vous pourrez acquérir une expérience dans au moins deux fonctions, deux pays différents et deux secteurs d'activités. Nous appliquons cette philosophie car nous pensons qu'occuper différents postes, dans différents domaines et dans nos différentes branches est bénéfique pour votre évolution personnelle et vous permet de mieux comprendre Henkel en tant qu'entreprise mondiale.

Vous trouverez ici des informations complémentaires sur nos programmes de formation.

Les plus importants sont votre C.V. et vos diplômes. Notre système de candidature en ligne vous permet de créer un profil unique par lequel vous pouvez nous montrer que vous êtes le candidat idéal.

Merci de nous envoyer tous les documents nécessaires à votre candidature (rapports de stage, diplômes, relevés de notes, etc.) sous forme de fichier PDF.