Marketing / Snr Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

 As the Marketing Manager/Senior Brand manager for Schwarzkopf Professional, you will play a pivotal role in developing and executing strategic marketing plans that drive brand visibility, engage our diverse audience, and accelerate the growth of our products.

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business goals, ensuring consistent brand messaging across all communication channels.
• Product Launches: Lead and coordinate the successful launch of new products, and ensure the execution of marketing campaigns and sales support materials.
• Market Analysis: Conduct thorough market research to identify emerging trends, competitive landscapes, and customer preferences, translating insights into actionable strategies.
• Channel Management: Collaborate closely with sales and distribution teams to create effective channel strategies for various segments, including salons, professional retailers, and digital platforms.
• Brand Development: Drive the evolution of the Schwarzkopf Professional brand through creative campaigns, visuals, and messaging that resonate with professionals and consumers alike.
• Relationship Building: Cultivate and maintain strong relationships with industry influencers, stylists, and partners to amplify brand reach and credibility.
• Budget Management: Efficiently manage marketing budgets, ensuring resources are allocated effectively and projects are executed within financial parameters.

YOUR SKILLS

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• 6+ years of marketing experience in the beauty or professional industry
• In-depth knowledge of the professional salon landscape and beauty industry trends
• Proven success in product launches and marketing campaigns
• Exceptional creativity and strategic thinking abilities
• Proficiency in digital marketing, including social media
• Strong communication and presentation skills
• Analytical mindset with the ability to interpret data and drive data-driven decisions
• Collaborative leadership skills and the ability to work across cross-functional teams.

Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.