Turkey, Ümraniye, Henkel Consumer Brands

Category Head,Henkel Consumer Brands

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Develops and executes a strategic direction for the relevant categories, aligned with the overall business strategic direction
  • Identifies long-term marketing opportunities, develops strategies and plans
  • Aligns and matches market unmet needs with innovation activities; collaborates w/innovation team on project status and resource allocation
  • Develops and Implements business unit market and product line strategies to achieve financial goals
  • Implements global roll-out of new products and programs including communication campaign and eBusiness strategy with adaptation to local insights
  • Conducts market research and scoping of new market potentials.
  • Conducts portfolio analysis of market segments with customer penetration, market potential / share, profitability and competition
  • Delivers customer penetration strategies and develops business models and tactics globally
  • Acts as the first point of contact for and steers the category / brand teams on the global / regional level
  • Co-creates and supervises digital, social media and e-commerce communication of brands in collaboration with Digital Marketing Manager
  • Leads a team of 4 people responsible for their development


  • BSc/BA in Business Administration, Engineering or in a relevant field
  • Minimum 8 years of experience in Brand/Category Management ,FMCG company is a must
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Strength with strategic and analytical thinking skills combining with critical thinking and problem solving
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  • People Management experience is a must

Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 23049913
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Performance bonus / Incentives
Performance bonus / Incentives Employee share plan
Employee share plan Medical insurance
Medical insurance Life insurance
Life insurance Cafeteria or Sodexo meal voucher
Cafeteria or Sodexo meal voucher Company transportation or Company car
Company transportation or Company car Flexible working arrangements
Flexible working arrangements Corporate social responsibility programs
Corporate social responsibility programs Discounted access to Henkel products