EU Brand Activation Manager ‏(d/f/m)

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE

• Develop consumer centric annual activation/communication strategies to deliver on business objectives on European level for Henkel Consumer Brands
• Ensure EU business objectives & consumer needs are being reflected in global campaign development
• Develop European toolkits and act as contact for creative agencies, influencer & media activation, and national & international brand management teams
• Monitor and coordinate the European activation campaigns based on relevant KPIs and create overarching learnings and action items
• Identify & leverage synergies within EU countries to fully leverage potentials and optimize efficiency & effectiveness
• Analyze brand positioning, consumer insights and trends for your focus EU countries

YOUR SKILLS

• Master’s degree in marketing and/or Communications
• Min 4 years of professional experience in Marketing and/or Communication, preferred in FMCG/Retail space
• Strong project & stakeholder management skills with proven experience to drive cross-functional teams
• Creative and innovate driven marketing mind, with deep understanding of consumer trends
• Understanding of holistic media planning
• Proactive, solution oriented and collaborative team player
• Fluent in written and spoken German & English

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.